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Thursday, April 24, 2008

Tag Clouds Are Falling On My Brand


Have you ever wondered if you are the only one who thinks Time Inc is boring or if Taco Bells is dirty dog food?


Well, you can check if your opinion is validated by others just by checking with Brand Tags.

This website collates the opinion of visitors and provides a tag cloud of keywords that supposedly defines the brand.  Of course, this is assuming you do not get a load of crazies who go in there just to give ludicrous one-word misinformation.

Still, it is an extremely interesting tool to gauge public opinion.  

Here's one example of what you would see for Time Inc.



And for the Beijing Olympics 2008, it currently shows as 


These are just some snap shots of the tag clouds, which should grow exponentially as the site gains more awareness.  However, it would be more interesting if statistical figures were attached to the tag clouds.  But then, that would not be free as that kind of media study typically is a real money churner.

Ah well ...

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