What next? A pill for the terminally stupid to give them some semblance of cognitive thought? I bet that would sell like hot cakes.
Shyness drug could boost confidence
A drug that combats shyness and social awkwardness, dubbed "social Viagra", could be developed after scientists investigated a hormone released by new mothers.
Scientists in the US found that oxytocin, a natural hormone that assists childbirth and helps mothers bond with newborn babies, helps reduce anxiety and calm phobias.
There are also signs it may help people with autism.
Teams in the US, Europe and Asia are now racing to commercialise a drug based on the hormone, which can be produced synthetically.
Paul Zak, a professor of neuroscience at California's Claremont Graduate University, who has tested the hormone on hundreds of patients, said: "Tests have shown that oxytocin reduces anxiety levels in users. It is a hormone that facilitates social contact between people. What's more, it is a very safe product that does not have any side effects and is not addictive."
The research has been backed up by studies in other countries.
Researchers at Zurich University in Switzerland were able to ease symptoms of extreme shyness in 120 patients by giving them oxytocin hormone treatment half an hour before they encountered an awkward situation.
A spray of the hormone has also been successfully trialled at the University of New South Wales.
Millions of people in the UK suffer from shyness, and one-in-10 people say it seriously affects their daily life. Some resort to drink or illegal drugs to help overcome their awkwardness.
As well as being released by mothers after childbirth, the hormone is believed to make people more generous. Research shows that the higher the natural level of oxytocin people have in their brain, the more likely they are to give money to charity and act kindly towards strangers. It has also been shown to increase the level of monogamy in rodents.
There is speculation that oxytocin might be able to help new mothers who have trouble bonding with their babies or orphans whose mental scars from neglect make it hard for them to love adoptive parents.
It could have other commercial benefits. For instance, it could be sprayed in restaurants to put diners at ease, or be used as an alternative to tear gas to calm rioters.
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